With influence comes responsibility
Every so often the inbox holds a pleasant surprise, and so it did today upon returning from London (spending some time with PR firm Ogilvy to muse on the meaning and relevance of “sustainability” to businesses). The Institute of Industry Analyst Relations (IIAR) have just published the first part of their annual survey results, looking at the relative influence of the various IA houses, as well as that of individual analysts. The full survey results for 2009 are available here on the IIAR website.
The nice surprise was that this writer was voted as the second most important analyst in the “GreenIT/Sustainability” space, behind Simon Mingay of Gartner, and ahead of Dave Metcalf of Verdantix (a boutique IA house specialising exclusively on GreenIT). Congratulations and well done to both Simon and Dave; it is great to be bracketed by such great individuals - the thorn between two roses perhaps.
While some will say that “green” is done - yesterday’s news - the coming year holds some crucial turning points in setting the appropriate direction and pace for carbon cap and trade, while the price of (petroleum derived) continues to get attention as the concept of peak oil supplies moves ever more to the centre of mainstream media consciousness. We might well be done with the delicate washing of green that characterised 2007/2008, but the heavy lifting of enacting corporate change is yet to begin in earnest.
Unravelling the complexity of that challenge, and doing so without hype or spin continues to be the mantra for this industry watcher. Thanks for listening, and I hope that one or two things I’ve said this year have made sense to someone.
Tags: Random thoughts